THE REINCARNATION OF PETER PROUD 1975

Warning: Spoiler Alert. This is a critical essay, not a review, so key plot points are revealed for the purpose of discussion.

The success of The Exorcist (1973) left Hollywood scrambling to grab up the rights to any and all novels even remotely related to the occult and the supernatural. Having exhausted the whole demonic possession thing, and with indestructible serial killers still a few years off, studios—spurred on by the burgeoning '70s New Age movement and Me-Generation interest in navel-gazing mysticism—turned to the relatively benign philosophy of reincarnation as the next hoped-for trend in cinema scares.

Employing the same, questioning, nosy-parker tact in its ad copy as The Reincarnation of Peter Proud ("Suppose you knew who you had been in a previous life. What Then?"),  1977's Audrey Rose was a classier, pedigreed big studio reincarnation release, but due to a preposterous plot, it too fared poorly at the boxoffice

With its case-history title reminiscent of 1972s The Possession of Joel Delaney, The Reincarnation of Peter Proud, a popular 1973 supernatural suspense novel by TV-writer Max Ehrlich (Star Trek, The Untouchables, Suspense) was snapped up by Bing Crosby Productions (of all things) to be made into a film for release in 1975. This independent television production company (responsible for Ben Casey and Hogan’s Heroes) had recently branched out into motion pictures and enjoyed a string of sleeper successes with the low-budget thrillers Willard (1971), You’ll Like My Mother (1972), and the redneck vigilante opus Walking Tall (1973).

The Reincarnation of Peter Proud was BCPs ambitious move into the mainstream. Ehrlich was hired to adapt his book for the screenplay (misstep #1), and directing chores were handed over (promisingly) to Hollywood vet and Hitchcock fan, J. Lee Thompson. Thompson had been nominated for an Academy Award for The Guns of Navarone back in 1961, but what augured well for Peter Proud was his direction of the intense thriller Cape Fear (1962). He was also the director of the marvelously atmospheric but little-seen suspense drama Return from the Ashes in 1965. 

But alas, in order for one to consider the hiring of this 60-year-old director a boon to the making of The Reincarnation of Peter Proud, one has to conveniently overlook the TV-level mediocrity of his more recent output. Specifically, the unexceptional Conquest of the Planet of the Apes (1972) and Battle for the Planet of the Apes (1973). Still, there was always the lure of the film’s talented and attractive cast; no top-tier A-listers, but a definite step-up from the unknowns and TV-Q talent usually associated with BCP films. And all at intriguingly varied stages of stardom/relevance in their respective careers.

Cast in the title role was Michael Sarrazin, whose career had stumbled a bit after the brilliant They Shoot Horses,Don’t They?  (1969), but things appeared to be on the upswing, what with landing this role after co-starring opposite Barbra Streisand in For Pete’s Sake (1974). 

Michael Sarrazin as Peter Proud

Former Cover Girl model Jennifer O’Neill, who’d made such a splash as the dream girl in 1971s The Summer ’42, was perilously close to having Hollywood invoke its unspoken three-flops-you’re-out law (Such Good Friends, The Carey Treatment, Lady Ice) when cast as the male fantasy-object in The Reincarnation of Peter Proud. Her prominent billing, despite making her entrance nearly 60 minutes into the film, a fair indication that her leading lady marquee gold hadn’t completely tarnished.

Jennifer O'Neill as Ann Curtis

Margot Kidder, still three years away from global superstardom as Lois Lane in Superman: The Movie (1978), was still something of a promising up-and-comer after her attention-getting turn in Brian DePalma’s cult hit Sisters (1973). Small but memorable turns in Black Christmas (1974) and The Great Waldo Pepper (1975) gave the uniqueness of her role in The Reincarnation of Peter Proud (coeval costars Kidder & O'Neill play mother and daughter) an emerging star-of-tomorrow feel.

Margot Kidder as Marcia Curtis

Rounding out this feminine trifecta of talent was Cornelia Sharpe, a name sure to inspire a lot of “Who?” these days, but back in the ‘70s she was the new blonde on the block; heavily touted in the press for her Faye Dunaway cheekbones (minus the acting chops), and appealing malleability in any number of underwritten “girlfriend” roles of the sort so prevalent during the male-dominated decade (most famously, Serpico-1973). Sharpe’s part in The Reincarnation of Peter Proud doesn’t really buck this trend, her presence in the largely female cast merely adding to the hopeful speculation that the R-rated suspenser was going to have a sizable overlay of ticket-selling sex and nudity with its supernatural shocks.

Cornelia Sharpe as Nora Hayes

Heterosexually speaking, if Peter Proud’s prominently publicized passel of pulchritudinous performers primed potential patrons with the prospect of a little T&A with their ESP; the film’s provocatively homoerotic poster art worked wonders for drawing the attention of the gay contingent. 

The memorable ad campaign and sole identifying graphic for the promotion of The Reincarnation of Peter Proud was this lava-lamp soaked image of muscled, heavily-striated, and (most significantly) naked actor/model Tony Stephano screaming in pain after (as we come to learn) being hit in the schnuts with a wooden boat oar. A fashion model for Givenchy seen frequently on the pages of GQ magazine at the time, Stephano makes his film debut in The Reincarnation of Peter Proud as Jeff Curtis, Peter Proud's earlier, not-so-nice incarnation.
A common promotional practice of the day was for a film with a racy theme to appear in the pages of Playboy magazine or similar skin rag as part of an advance-publicity pictorial (my eyes still burn from the sight of a naked Robert Culp in the Penthouse magazine pictorial for the forgotten 1973 haunted house flick, A Name for Evil). However, in the age of Women's Lib, Playgirl magazine, and the advent of equal-opportunity flesh-peddling, two months before the release of The Reincarnation of Peter Proud Stephano promoted the film and his chiseled assets by gracing the cover and centerfold spread of the short-lived Foxylady magazine (below, albeit sans the oar - that's just my addition in the twin interests of providing modesty and a helpful visual-aid for those who haven't seen the film).  

I’ve no idea of the production budget for The Reincarnation of Peter Proud (it has that underpopulated, TV-movie look, so my guess is minimal) but the impact its publicity machine had on me was considerable. Intriguing radio and TV spots (“Who are you Peter Proud?”); a paperback book tie-in; pervasive newspaper ads; and an R-rating which hinted at the possibility of a return to Exorcist-style shake-‘em-up explicit horror (back then I considered the recently-released PG-rated The Stepford Wives far too tame) ‒ I was stoked.

All except for two red flags:

1. It didn't bode well for the quality of The Reincarnation of Peter Proud (also known hereafter as TROPP) that it was being distributed through American International Pictures; the self-proclaimed “Woolworth’s of the movie industry” known for exploitation cheapies and bungling its rare stabs at legitimacy (Merchant/Ivory’s The Wild Party- 1975).

2. TROPP was slated to open at the movie theater where I worked. By rights, this news should have thrilled me to the core, but the theater where I was employed as an usher, The Alhambra Theater on Polk Street in San Francisco, was the sister-theater to the ritzier Regency Cinema on Van Ness. Both were first-run theaters, but the mid-town Regency got all the anticipated sure-fire hits while the Alhambra (viewed as a neighborhood theater) was given the leftovers. There was the occasional miscalculation (like when Jaws was sneak previewed there and Martin Scorsese’s sleeper hit Alice Doesn’t Live Here Anymore opened to consistently, wholly unexpected, sold-out business), but for the most part, if the Alhambra got it, industry buzz on the film tended to be mild.

Nora (described in the film's press material as a "sensuous grad student") attempts
to awaken Peter -as sensually as she can, I suspect- from one of his violent recurring nightmares. 

The topic of reincarnation hasn’t had a particularly good track record on film. Whether played for smarmy laughs (Goodbye Charlie -1964), set to music (On a Clear Day You Can See Forever -1970), or staged as romantic melodrama (Dead Again - 1991); reincarnation may intrigue in real-life, but in the assumed identity, anything can happen, make-believe world of film, it has credibility issues.

Peter Proud (Sarrazin), a University of California Professor of Anthropology, is plagued by vivid recurring dreams he comes to learn are actually past-life memories. In his dreams, he is inhabiting the body of another man—a man who is murdered by an unknown woman while he swims in an icy lake. Curiosity turns to obsession as Proud ventures to Springfield, Massachusetts, the city in his dreams, on a quest to discover who he was in an earlier life and to unearth the circumstances surrounding his violent death.

With the help of old newspapers and his own dream-recognition of specific locations, Proud uncovers evidence that he once existed as Jeff Cutis (Stephano), a former war hero married unhappily to banker’s daughter Marcia Buckley (Kidder). Three months after the birth of their daughter Ann, Jeff was found dead in the local lake, cause of death unknown. Only it isn’t—not for Peter Proud. He knows that Jeff was an abusive husband and serial womanizer killed by his wife that cold dark night out on the lake 35 years ago.

Getting To Know You

Intrigued by the thought of meeting both the wife and daughter of his former self, Proud rather recklessly insinuates himself into the lives of the now-grown Ann (O'Neill)--a sweet-natured divorcee with sad eyes--and 60-year-old widow Marica, the pretty, smiling brunette in his dreams who's matured into something of a morose, guilt-ridden sot.

Before long, Proud’s fevered obsession with his past life is supplanted by a desire to build a future of his own as he finds himself falling in love with Ann, who is, metaphysically speaking, his daughter. Meanwhile, Proud’s subconscious similarities to her late husband arouse mounting suspicions (and a few other things) in Marcia, leading to a violent reenactment of a past tragedy that was perhaps always fated to be.

With its not-uninteresting premise, combining elements of the psychological suspense film with the supernatural thriller and crime/detective mystery; The Reincarnation of Peter Proud had the potential to mine some of the same dreamy, eerily perverse terrain of erotic fixation as Hitchcock’s Vertigo (1958) or Brian De Palma’s 1977 Obsession. Unfortunately, Ehrlich’s plot-driven, exposition-heavy script and Thompson’s lacking-in-nuance, indifferent direction give TROPP the feel of a dramatically compelling TV Movie of the Week. With lots of nudity.

What Did I Have That I Don't Have?

WHAT I LOVE ABOUT THIS FILM 
In a film as promising, but ultimately lacking, as The Reincarnation of Peter Proud, it’s difficult to pinpoint just where, among so many gross miscalculations, things went most wrong. But for me, problems with the script seemed evident from the film’s first frames. Max Ehrlich (often taking sizable chunks of dialog from his novel) shows no flair for the rhythms and tones of natural conversation. Revealing his TV-based roots, nearly every word spoken is designed either to propel the plot forward or provide expository information.

Character development (helpful in getting audiences invested in the emotional stakes behind Proud’s obsessive quest) takes a backseat to the writer’s efforts to propel the story forward along its inexorable path. The result is what often befalls rote disaster films and poorly-made horror movies: the characters’ actions and motivations are solely in service of plot machinations and rarely seem to emanate from personality or normal human behavior patterns.

After driving throughout Massachusetts in search of the unknown city he sees in his dreams,
Peter finally comes upon a recognizable landmark

For example: sure, the whole reincarnation angle of the plot is known to the audience before the film even begins, but Ehrlich's overdetermined script never allows the characters to consider any other explanations for Peter's strange behavior (like demonic possession or schizophrenia, for example). Once it's suggested that reincarnation is behind Proud speaking in another man’s voice, suffering phantom pain attacks, and being plagued by detailed visions of a life imagined or remembered, the abrupt and unquestioning acceptance of that theory by everyone turns what could have been a mysterious journey of discovery into a protracted lecture on New Age mysticism. In short, a more creative adapter of the material might have strived to make the film's title potentially ambiguous, with Peter Proud a perhaps unreliable narrator misleading the viewer (something Roman Polanski did beautifully with the literal-minded novel that became his ambiguous screen adaptation of Rosemary's Baby).

The premise of The Reincarnation of Peter Proud is already fairly fascinating fodder for a suspense thriller, I just wish someone had thought it worth the effort to supplement the story with more fleshed-out characterizations.

In the novel, the whole metaphysical incest angle is skirted by having Peter remain chastely in love with Ann. The film controversially has Peter and Ann consummate their love in a sequence intercut with shots of Ann's mother and father (uh...Peter, sort of) making love on the same spot 35 years hence.

PERFORMANCES

Which brings up the film's other problem. In spite of what I might have hoped for in the way of mainstream seriousness from the ads and advance publicity, The Reincarnation of Peter Proud is an exploitation movie, and as such, the sensational aspects of the plot are the film’s real stars.

Still, that doesn’t excuse what passes for acting by a large portion of the film’s cast. Michael Sarrazin, always a rather likable but vague screen presence (which is perhaps why the amorphous Robert of They Shoot Horses, Don’t They? remained the most memorable work of his career) fails to capture any of the dark nuances of a character fixated on knowing his former self, yet willing to have sex with the daughter of the man he knows he once was.

The appealing Jennifer O’Neill is mostly cast and used for her beauty and blank-slate personality (she’s like Mary-Ann on Gilligan’s Island; the perfect, non-threatening, girlfriend male fantasy).

Mother and Child Reunion

Margot Kidder, in what might be called a double role (although her 1940’s persona is sliced and diced to snippets) gives the film’s best performance. Although never once physically convincing as a 60-year-old woman (makeup is a little too junior college theater dept.), Kidder emotionally inhabits her character in a way that renders realistic the toll taken on a broken woman weary from carrying around a burdensome secret for too many years. Her scenes with same-age O'Neill (both 26) are particularly interesting to watch.

Debralee Scott as Suzy
Scott's bit role as a helpful teen (almost all of her dialogue is exposition) cements the film in the 1970s. Debralee Scott seemed to be all over the place during the decade, memorable as Louise Lasser's sister in TVs Mary Hartman, Mary Hartman, Donna Pescow's sister on Angie, and as a regular on Welcome Back, Kotter. Scott passed away in 2005, but these days she's highly visible on the Buzzr network on several game shows. Should it ever show up on YouTube, I recommend you catch her in the 1973 TV movie A Summer Without Boys.

Worst performance is an overcrowded category finds the lovely but tone-deaf Cornelia Sharpe (she sounds as though she learned her dialog phonetically) outpacing both pipe-smoking parapsychologist Paul Hecht (saying his lines and hitting his marks without projecting much through that forest of hair on his face), and the ever-nude Tony Stephano, whose Arrow Collar Man profile is perfect for the era, but whose voice I suspect is dubbed.

If you didn't grow up in the hair-helmet '70s, you're forgiven for assuming actor Paul Hecht
 (as parapsychologist/sleep-researcher Samuel Goodman)
 is wearing one of these contemporary crochet bearded-beanies 

THE STUFF OF FANTASY
The Reincarnation of Peter Proud sought to distinguish itself in the horror/supernatural movie market by being explicit, but not in the head-spinning, vomit-spewing way. TROPP promoted itself as an erotic thriller, and its many controversial scenes were geared for maximum shock effect.

Marcia masturbates recalling the sexual assault she suffered at the hands of her late husband

A tiresome '70s trope (Peckinpah's Straw Dogs) was the rape that morphs into sex

Reflecting perhaps the film's lack of a cohesive point of view, Peter's metaphysically incestual relationship with Ann is depicted in romantic terms. If Peter does indeed believe he's the reincarnation of Ann's father, his taking the relationship to a physical level comes off as irresponsible at best, amoral at worst.

THE STUFF OF DREAMS

The Reincarnation of Peter Proud is one of those curious movies from my past where, after the initial disappointment of unrealized potential has settled (taking years to do so), nostalgia turns flaws into assets, and the film’s ability to perfectly evoke a particular time and place overrides its general weakness.

I can’t fully separate my reaction to The Reincarnation of Peter Proud from my nostalgic memories of my life in 1975. Nor do I want to. TROPP is, in my eyes, a film not wholly successful as either an erotic thriller or supernatural suspenser; yet it can't be denied that the film still manages to strike a chord with those who were of a certain age when they saw it (adolescent to late teens). The film obviously works on some level for me, perhaps one better suited to a Night Gallery or Twilight Zone episode, but its minor effectiveness can't be denied..
There’s plenty of ‘70s weirdness about it, which I like, but it suffers because it lacks the kind of crazy you find in the dark corners of the works of Hitchcock, Polanski, and other directors with demons they use film to exorcize. And a movie as offbeat as this NEEDS that kind of crazy.

One of the film's more eerily effective scenes is when Peter accompanies Ann to the convalescent home to visit her paternal grandmother. The woman, who hasn't spoken or acknowledged another person for years, suddenly sees Peter and recognizes her son, Jeffrey.

The Reincarnation of Peter Proud, with its pedestrian direction and bland cinematography (surprising given that its cinematographer is Victor J. Kemper, the man who shot Xanadu and the stylish Eyes of Laura Mars) flattens out what really is a pretty loopy yarn that could have been an eerily sexy, metaphysical mind-bender. It’s not the film it could have been, but when I look at it now, I find myself increasingly grateful to it for being what it is.

Everything about its look just screams 1975 (the fashions, color scheme, washed-out appearance), as does its sober approach to the material (the dead-serious attitude about reincarnation is naively preachy), and the slightly-off feeling of the performances (on par with what you’d see on '70s TV or in big-screen genre films like Earthquake).

So I look at The Reincarnation of Peter Proud and marvel at the many things mainstream movies wouldn’t think of trying to get away with today. I poke fun at the risible dialog and plot contrivances, the poky acting, and the dated milieu. But I also allow myself to be taken back to my youth by the abstract, almost metaphysical notion that the enjoyment derived from certain movies is often untethered to the particulars of said film’s quality, but rather, wholly connected to the nostalgic pleasure to be found in (safely) revisiting one's past.

Copyright © Ken Anderson 2009 - 2016