ONCE IS NOT ENOUGH 1975

The short-lived Jacqueline Susann #1 bestseller book-to-film trilogy train ground to a wheezy and sluggish halt with 1975’s Once is Not Enough. The film adaptions of Valley of the Dolls (1967), The Love Machine (1971), and Once is Not Enough may not have been perfect (or even good), but to me, they’re a fairly accurate visual representation (perhaps too much so) of the author’s chief obsessions and preoccupations: sex, drugs, and the seamy lifestyles of the rich & famous—while simultaneously serving as a clear-cut example of the law of diminishing returns.

The first author to have three consecutive novels reach the #1 spot on the New York Times bestseller list, Susann wrote only six books in her brief but prolific career (two published after her death in 1974) but left a controversially indelible mark, if not on the world of literature, then certainly on pop culture and the book publishing industry. And while her novels sparked endless debate about the cultural folly of mistaking “popular” for “good”; the quality of the films adapted from her books was never in question: Susann herself thought they were all pretty lousy.

So disgusted by what 20th Century Fox did to her “Dolls” baby, Susann excused herself from the film’s seaborne press junket (Valley of the Dolls was promoted with an ocean liner scuttling cast members to premiers at various ports) vowing to have more control over the screen adaptation of her next book. This she was able to accomplish, but in spite of her best efforts and those of executive-producer husband Irving Mansfield, the film version of The Love Machine actually turned out to be worse. And, unlike, Valley of the Dolls, it was a boxoffice flop, to boot.

Susann’s fourth novel Once is Not Enough was published in 1973 and is the third and last of her books to be made into a film. Although too ill with cancer to make her usual onscreen cameo or be involved in its adaptation to the degree she would have liked, Susann nevertheless unofficially collaborated on the film's screenplay with 65-year-old Casablanca (!) screenwriter Julius J. Epstein. Susann died in September of 1974, Once is Not Enough was released nine months later on June 20, 1975. In an interview with Variety and the New York Times, Epstein stated that Susann was displeased with his screenplay, upset most by how little screen time he devoted to the character of Karla (the most sympathetic and fleshed-out personality in the book) and accusing him of mishandling the big lesbian scene.

Gloria Steinem once wrote, "Compared to Jacqueline Susann, Harold Robbins writes like Proust." So perhaps it's homage that inspired Once is Not Enough's use of a "kneeling lovers" graphic similar to that used for the poster art for Harold Robbins' The Adventurers (1970)

Valley of the Dolls was a boxoffice hit, The Love Machine flopped, and Once is Not Enough was an out-and-out dud. None of the films are what anyone would call exemplary examples of the cinematic art, but only Valley of the Dolls made money and stood the test of trash film time. It’s common for authors uninvolved in the screen adaptations of their books to decry that had they been allowed to write a more faithful adaptation, the films would have turned out better. Beyond a lot of ego-based, after-the-fact, shoulda/woulda/coulda speculation, there’s very little evidence of this ever truly being the case. 

I’m fairly certain Jacqueline Susann would not have been happy with the completed film of Once is Not Enough, a book that was popular enough to become the 2^nd largest selling novel of 1973 (behind Richard Bach’s Jonathan Livingston Seagull, of all things). But I’ve always found it ironic that Susann, an author whose typical defense to criticism of her writing ability was to point to her book sales and declare she’s crying all the way to the bank; could not grant a similar avenue of escape to the critically-maligned but very successful film made from her first bestseller. Susann may not have liked Valley of the Dolls, but by her own questionable standards, wasn’t popular success a valid measure of merit? 

Kirk Douglas as Mike Wayne
Bought for $3 Million, he earned every penny of it

Deborah Raffin as January Wayne
Still a virgin at 19, but eager to make up for lost time

David Janssen as Tom Colt 
Mr. Virility couldn't live the fantasies he wrote about

Alexis Smith as Deidre Milford Granger
She married many men, but her real love was a woman

George Hamilton as David Milford
The Swinging Set's most wanted "escort"

Brenda Vaccaro as Linda Riggs
Silicone in her chest, ice water in her veins. High-fashion editor with low desires

Melina Mercouri as Karla
The ugly rumors about her love life were true

Gary Conway as Hugh Robertson
To the world, he was a hero, to his wife he was something else

While I can’t attest to Susann’s novel having any literary value, I can certainly confirm that the film adaptation is steeped in Ancient Myth and Fantasy. Which is to say Once is Not Enough is a film made by a bunch of very old men about a young girl with an Electra complex who lives in a fantasy, wish-fulfillment world populated by beautiful young women who can’t get enough of the saggy, crepey flesh of men twice their age, and where male impotence is regarded as the stuff of Greek Tragedy.

Mike Wayne (Douglas), onetime hotshot Hollywood producer, has fallen on hard times. Wayne (much like this film) is a bit of a dinosaur; a victim of a youth-centric shift in public tastes. Unable to get a film off the ground, the fortunes of the two-time Oscar-winner dwindle as his 19-year-old daughter January (Raffin) rakes up hefty medical bills relearning how to walk and talk in a Swiss rehab facility. You see, when she was 16, January was involved in a nasty motorcycle accident triggered by a jealous response to learning that dear old dad was boinking one of his leading ladies.

Now, three years later, January is ready for release and Mike is determined to keep her in a fool’s paradise of borrowed luxury. What’s a fella to do? In this case, make the moves on one of the 5^th wealthiest women in the world, that’s what. A task which proves to be surprisingly easy, by the way.

The Things We Do For Love
Mike puts in a little overtime in his effort to secure his daughter's financial future

Those Swiss doctors must be worth their weight in gold, for January emerges from her ordeal (five operations in three years) looking none the worse for wear. Indeed, she looks as though she’s just returned from an extended stay at La Costa.

But alas, January’s whirlwind New York welcome of champagne, caviar, Plaza Hotel, Goodyear blimp, and lots of pseudo incestual canoodling, comes to an abrupt halt once she meets Daddy’s new wife and keeper (and her rival): the classy but mannish Deirdre Milford Granger (Smith).

I suppose one doesn’t get to be the 5^th richest woman in the world without mastering the art of multitasking, so while keeping her husband’s wrinkled gonads in a vice and trying to foist her virginal stepdaughter on her rather oily, Reggie Mantle-ish cousin David (Hamilton); Deirdre still manages to find time to go hallway to hallway with fading movie goddess (“She’s a bigger recluse than Garbo or Howard Hughes!”) Karla (Mercouri). Karla, who remains as much an enigma to us viewers as she does to her fans in the film, rounds out Once Is Not Enough's bedroom roundelays by carrying on a side affair with the much-younger David.

Girl Talk
Generations from now, film scholars will still be discussing
the significance of that big hunk of bologna 

Meanwhile, January visits old school chum Linda Riggs (Vaccaro), who’s now the potty-mouthed, man-crazy editor of a women’s magazine. Although their friendship begs credibility (January is barely 20, Linda is 28. What the hell kind of school did they go to?) it’s nothing compared to the speed with which Linda offers January both a job and an apartment.

Enter Tom Colt (that name!), a hard-drinkin’ he-man writer (Janssen) who also happens to be the sworn enemy of Mike Wayne. So, of course, January, unable to get daddy for herself, falls for this daddy surrogate. On the periphery of all this, serving no real purpose save that he was a character in the book, is astronaut Hugh Robertson (Conway). His scandalous problem is that his wife divorced him. In a story already cluttered with characters the film barely has time for, Conway’s presence in the film is bafflingly irrelevant. Did someone owe him a favor?

With all the characters assembled and in place, the plot, such as it is, pretty much boils down to whether or not our star-crossed lovers (make that DNA-crossed lovers) can find happiness in the arms of substitutes, when propriety, decency, and a squeamish Oscar-winning screenwriter in his 60s (“I’ve got lesbianism, but I draw the line at incest!”) demand their love remain forbidden. 

Jacqueline Susann described Once is Not Enough as being about “mental incest,” not the real deal. Just the love a doting father has for his only daughter, and a young girl’s lifelong infatuation with the first important man in her life.

Whatever you call it, I call it inert. Once is Not Enough is two hours of sizzle and no steak. Characters talk a lot, but outside of Brenda Vaccaro’s one-note raunch act (which seemed a lot funnier back in 1975 before Kim Cattrall gave us six seasons and two movies worth of it in Sex and the City) the film is sorely lacking in Valley of the Dolls-level hooty dialog. And for a film based on a Susann novel, the sleaze factor is surprisingly low. I mean, what is Jacqueline Susanne but the Pucci'd paperback purveyor of glossy sex and drugs?

And speaking of drugs, where are the dolls? Vacarro smokes a joint for mainstream shock effect, but alcohol is the sole drug of choice in Once is Not Enough. Like an episode of Bewitched, every room in this film comes with a well-stocked bar, and characters are forever hoisting a glass. Even January’s drug addiction problem from the novel (a dependency on speed-like vitamin shots) is reduced to a single line of dialogue. And as for the sex, there's precious little. Precious little you'd want to see, anyway. There's Deborah Raffin clutching a sheet to her bosom, Gary Conway in short shorts, and hints of middle-aged lesbian action; but (My eyes! My eyes!) David Janssen is granted the film’s only nude scene.

Melina Mercouri clutches while George Hamilton narrowly escapes having
his hair (or face) move in this production still of a scene cut from the film. 

WHAT I LOVE ABOUT THIS FILM

It seems to be the natural course of events in the entertainment business that once someone makes a killing by appealing to lowbrow popular tastes; the one thing they next most aspire to is to be taken seriously. The film version of Valley of the Dolls brilliantly rose (or sunk) to the precise level of Susann’s trashy-but-readable novel, and, of course, she hated it. Thus, with each successive film, we got Susann desperately trying to turn her sow’s ear material into silk purses. The result: drained of all their fun and sleaze, The Love Machine and Once is Not Enough both emerged as nothing but trite melodrama. Worse, they were dull, dull, dull.

When Old Coots Meet
Limp as a noodle yet always ready to prove he still has the ol' poop, the ever-inebriated Tom Colt accuses Mike Wayne of turning one of his novels into a lousy movie. Reading this scene, Jacqueline Susann must have thought "Pot, meet kettle!"

Once is Not Enough needed the punch of a vulgar director, hack writer, and actors ill-equipped to modulate the pitch of their performances. The last thing it needed was restraint. What it got was a director of “serious dramas” (Guy Green of A Patch of Blue & Light in the Piazza), an Oscar-winning screenwriter, the cinematographer of Chinatown (John A. Alonzo), and a cast underplaying to the point of somnambulism (Vaccaro & Mercouri, notwithstanding). Once is Not Enough commits the fatal mistake of taking itself and its preposterous plot seriously. Sound the death knell.

If I have any fondness for this movie at all (Lord knows why, but I do) it's because: 1. It's part of the Jackie Susann screen trilogy and you just can't break up a set. 2. There's just enough "good-bad" to keep your interest between naps. 3. It opened at the Alhambra Theater in San Francisco when I was still working there as an usher, so in addition to having seen it more times than I can count, I have nice memories of the steady stream of middle-aged ladies who poured into the theater on Sunday matinees to see this piece of...cinema history.

Veteran character actress Lillian Randolph as Mabel
"I've worked for your father for 12 years. And it was one long parade of poontang."

PERFORMANCES

A quick look and you’d swear January is played by a time-traveling Gwyneth Paltrow, but of course, the bland role is blandly assayed by the late Deborah Raffin. And although only her third film, it’s Raffin’s second time portraying a girl with a fetish for old dudes (the first was 1973’s 40 Carats). Were Once is Not Enough the TV movie it feels like, Raffin’s performance would be perfectly serviceable (see: George Hamilton), but on the big screen, her mono-expression only emphasizes the degree to which she’s hamstrung by a script that can’t discern the subtle difference between naïve and dim-witted.

Jacqueline Susann was a huge Dionne Warwick fan
Warwick is the only person to "appear" in all three of Jacqueline Susann's films. She sang the themes for VOD & The Love Machine, and here she peers over Raffin's shoulder from a window display

Making a welcome return to the screen after a 14-year-absence, Alexis Smith, then enjoying a career resurgence thanks to her Tony Award-winning turn in the Broadway musical Follies, is saddled with a Dina Merrill role with a gimmick. Photographed and dressed unflatteringly by designer Moss Mabry who must have been channeling Vera Charles in Mame (the Lucy one), Smith’s rather good performance never has the chance to emerge from under the weight of the stunt-like publicity surrounding her character’s bisexuality. 

With no exploitable "wig down the toilet" scene (Valley of the Dolls) or "Hollywood party brawl" (Love Machine), Once Is Not Enough's sole marketing hook was to promote the film's lesbian relationship as though it were a circus act

With Kirk Douglas acting with his chin dimple and David Janssen doing his usual sleepwalking growl and grumble bit (I was stunned to discover the actor was only 43 when he made this. He easily looks ten years older), small wonder that Brenda Vaccaro (on the last legs of a six-year relationship with Kirk's son, Michael) garnered so much attention. In a role that in later decades became the "sassy black girlfriend" trope, Vaccaro is easily the best thing in the film, but I don't really see how she got a Best Supporting Actress Oscar nomination and Golden Globe win out of it. Not in a year that saw the release of Shampoo, (Goldie Hawn!),  Nashville (Geraldine Chaplin!), The Stepford Wives (Paula Prentiss!), Tommy (Tina Turner!), Night Moves (Jennifer Warren!), and Funny Lady (Roddy McDowall!).

The ever-vulgar Linda: "Listen, if you don't appreciate rock, I've got plenty of others. Mood stuff. How's this... 'Music To Get It Up By.'" The album in question was a hit for Vikki Carr in 1967

THE STUFF OF FANTASY

Movies like this make me understand why so many writers and directors freak out when their ages are revealed on IMDB. Everything about Once Is Not Enough is a testament to the median age of its creative team (which hovers somewhere around the 55-65 mark). Sure, one of the film’s themes is how quickly the world is changing, but honestly, this film looks like it was made in 1967.

Nowhere is this more evident than in the jaw-dropping scene where David takes January to his bachelor pad and tries to seduce her. The apartment is one a garish, patently soundstage-bound creation that wouldn't be out of place in one of those tedious Tony Curtis sex romps of the '60s. In fact, it looks like it's a sublease from Dean Martin during his Matt Helm phase.
Although the film is set smack in the middle of the cocaine-and-amyl fueled '70's, David doesn't bring out the drugs and crank up the rock music. No, he plies 20-year-old January with champagne and tries to get her in the mood with ersatz Frank Sinatra-style elevator music. The entire scene is so "off" and out-of-time it feels like a reenactment of a deleted scene from Hamilton's 1960 flick Where the Boys Are, with Raffin standing in for Dolores Hart.

Once Is Not Enough preserves the "ubiquitous blue robe"
motif established in Susann's  The Love Machine

THE STUFF OF DREAMS

So the cliché goes: after money and fame, they all want respect. Given that the film Jacqueline Susann’s disliked the most has ultimately turned out to be the best and most enduring of the lot, maybe there’s something to be said for ambition keeping in step with perspective. The fact that Valley of the Dolls has gained a cult status hasn’t changed it from being a bad film into a good one; it merely illustrates that under certain circumstances, subjective qualifiers like “good” and “bad” do well to take a back seat to words like "entertaining" and "campy fun."  As my blog list of favorite films proves, when it comes to the movies that bring us back again and again, goodness often has nothing to do with it.

For all the hype, this kiss never even appears in the completed film. Karla & Deidre kiss later on in the scene, but the camera can't scurry away fast enough. Production notes and stills reveal two differently-scripted love scenes between Smith & Mercouri were filmed, the Susann-penned scene being the one jettisoned. Along those same lines, two different endings were filmed and tested on audiences. Given how flat the selected one is (those Henry Mancini Singers!) I don't even want to imagine what failed the test screenings

BONUS MATERIAL

Brenda Vaccaro's inhale-heavy tampon commercials
provided plenty of comedy fodder for '70s late-nite TV hosts

TV star David Janssen was the Excedrin spokesman for as long as I can remember

My earliest memory of the underutilized Gary Conway is of him straining his T-shirt in I Was A Teenage Frankenstein (1957). Before embarking on an acting career and gaining notoriety on the sci-fi TV program Land of the Giants, Conway was a teen "physique" model. No longer a teen, in 1973 he nevertheless reverted back to type and memorably appeared au naturale in the August issue of Playgirl magazine (a copy of which I stole from a local supermarket at the time). Too bad Once Is Not Enough saw fit to keep Conway clothed while Flabby McHairycheeks  (David Janssen, to you) is the one to shoot us a moon.

The ever-coy Playgirl magazine never lets us find out if
Land of the Giants was more than just the title of Gary Conway's 1968 TV series 

Daddy Dearest

Copyright © Ken Anderson  2009 - 2016

BEYOND THE VALLEY OF THE DOLLS 1970

"Not a sequel, but like Valley of the Dolls, deals with the oft-times nightmarish world of Show Business!"

                                                                                                                             Ad copy for the poster

One of the advantages of being old enough to remember a cult film before it became a cult film is that it gives you a sense of perspective. Russ Meyer's Beyond the Valley of the Dolls (also referred to hereafter as BVD) is one of the most deliriously campy, quotable, contagiously musical, visually kinetic, laugh-out-loud bad/good films EVER. A top-ranking favorite of mine, BVD is a non-sexy sex comedy that’s also a surprisingly ingenious send-up of every show business cliché mined by movies since the days of What Price Hollywood? (1932).
Beyond the Valley of the Dolls is a caffeinated homage to glossy Hollywood soap operas like The Oscar, The Best of Everything, and, of course, BVDs rootstock and inspiration: Jacqueline Susann’s immortal Valley of the Dolls (hereafter also referred to as VOD).

Although released in the summer of 1970, Beyond the Valley of the Dolls is a '60s movie down to its bellbottoms and sandals. Depicting a burlesque vision of the Swinging Sixties as it existed only between the tragically unhip pages of "gentleman's magazines" like Playboy; BVD is both groovy and square. A cross between a hyperactive geek fantasy (via 27-year-old screenwriter Roger Ebert) and middle-aged wish fulfillment, the film is a garish, never-a-dull-moment, laugh-out-loud paean to '60s pop-culture excess. Directed with a manic combination of aplomb and amateurism by budget skin-flick impresario Russ Meyer collaborating with first-time screenwriter, Chicago Sun-Times film critic Roger Ebert; BVD is a film so exhaustively steadfast in its desire to affront and entertain, at times it feels like a Tex Avery cartoon come to life.

Dolly Read as Kelly MacNamara

Marcia McBroom as Petronella Danforth

Cynthia Myers as Casey Anderson

David Gurian as Harris Allsworth

Having now fully established the extent to which I lovingly clutch this carnival-colored trash classic to my negligible-by-Russ-Meyer-standards bosom, I can elaborate on what I mean when I say that having an actual recollection of 1970 and the atmosphere in which BVD was released, allows for a sense of perspective.
When a once-dismissed film is rediscovered by a new generation of fans, it's not uncommon for history to be rewritten a bit as a means of staking an up-to-date claim on an older work. In the years it took for Beyond the Valley of the Dolls to morph from film reviled to film reveled, a somewhat rarified legend has developed among BVD cultists. One which contends 1970 film critics raked BVD over the coals because they didn't understand that Meyer's film was a satirical comedy (i.e., intentionally terrible), and therefore never meant to be taken seriously. Well, that's not entirely true.

John Lazar as Ronnie 'Z-Man' Barzell. He forgot that life has many levels

Granted, a few critics may have been confounded and didn't know what to make of a film that careened at breakneck speed from musical to melodrama to comedy to ultraviolence; but Russ Meyer's oeuvre of the outrageous was a fairly well-known commodity by the time he'd landed his contract with Fox. Having leapt from peep-show Orson Welles to being the darling of the college film circuit, Meyer's reputation as a sex parodist was well known to any '60s film critic worth their salt. Everyone knew that Russ Meyer had never made a conventional or serious movie in his life. If anyone was apt to misinterpret the built-in sex mockery of Meyer's films, it was likely the grindhouse trenchcoat set—individuals who, by nature, were inclined to approach their softcore T & A with the utmost solemnity.

Edy Williams as the infamous Ashley St. Ives. Men were toys for her amusement

From what I recall of reviews at the time, the critics who failed to respond favorably to Meyer’s first studio outing didn't do so out of an inability to grasp the film's sophomoric satire; rather, they disliked it because they failed to find cultural value in a bad movie being used to parody a bad movie.

Take also into account that a great deal of what is so camp and amusing about BVD hadn't yet the distance of nostalgia quaintness to make it appealing. Today we laugh at everything from its hippie-dippie rock music, to the extreme fashions, oversized hairstyles, carnival-colored decor, and hooty slang idioms. Although granted the amplified exaggeration of exploitation, the look and feel of this movie was not as absurd then as it looks now. Much like we're all going to look back at the styles and fads of today and laugh at how terrible we all look (Skinny jeans! Full beards? Tattoos and piercings!) but the elderly today find them to be as ridiculous as they are.

Michael Blodgett as Lance Rocke. He never gave of himself

For example: Z-Man's parties were only raunchier reenactments of those "penthouse party" sequences that kicked off every episode of TVs Laugh-In since it debuted in 1967. Edy Williams' enormous mane of hair and ever-present bikini was basically Raquel Welch's standard photo-op uniform at this time in her career. And comparable variations on Beyond the Valley of the Dolls' outrageous crayon palette decor and outre fashions could be found in a plethora of way-out Mod Cinema releases  (like Britain's Smashing Time -1967), Italian Giallo thrillers (The Sweet Body of Deborah - 1968) as well as so-called "serious" films like Jacqueline Susann's The Love Machine (1971).

Phyllis Davis as Susan Lake
Excessive goodness can often blind us to the human failings of those less perfect

A lot of '70s film critics were predisposed to dislike Beyond the Valley of the Dolls on principle, finding abhorrent the very idea that the same studio that gave the world The Sound of Music had enlisted the services of a "nudie" director to make an X-rated exploitation film. And as the film's X-rating had as much to do with its violent finale as for its sexual content (it was a rather soft X, but graphic violence was still relatively new to films at the time), cries of "poor taste!" met BVD's bloody 3rd act massacre which was inspired by the less-than-one-year-old tragedy of Sharon Tate's murder. (To make matters more distasteful, the Manson Family murder trials began just two days before Beyond the Valley of the Dolls' July 17 release.)

Erica Gavin as the languid Roxanne

Meanwhile, serious cineaste factions, encouraged by the emergent New Hollywood and the ushering in of innovative, artistic films like Bonnie and Clyde, They Shoot Horses, Don’t They?, Easy Rider, and Midnight Cowboy, felt strongly that the motion picture industry was ill-served by a film like Beyond the Valley of the Dolls. A film that many felt, like the wholesale auctioning off of studio backlot land taking place at the time, symbolized Hollywood's desperation, decline, and imminent demise. Ironically, these very sentiments proved near-irresistible when it came to marketing Beyond the Valley of the Dolls to the college/youth demographic.

Harrison Page as Emerson Thorne
Behind that friendly mask lies fermenting the unholy seed of a lawyer

The '60s were the age of the "put-on" and the "put-down."  Movies that challenged tradition and poked fun at middle-class conventions were popular with the youth market, and the swiftest way for a mainstream film to appear "hip." Young people flocked to the underground films of Andy Warhol (Flesh - 1968, Lonesome Cowboys - 1968), the gonzo cinema of John Waters (Mondo Trasho – 1968), and Russ Meyer’s own string of grindhouse “nudies” (Faster, Pussycat! Kill! Kill! – 1965, Vixen 1968). When cinema scholars and film critics began to pay attention to these films, cash-strapped Hollywood jumped on the bandwagon with mainstream attempts to capture the campy, comic book zeitgeist with films like Casino Royale (1966), Barbarella (1968), and the popular Batman TV show (1966-1968).
The derisive send-up of pop culture grew to be such a popular mainstay, by 1970 America had fairly overdosed on irony and satire.

Duncan McLeod as Porter Hall
Used his profession to mask selfish interests...to betray the trust that should have been sacred

Released during the waning days of the public's brief infatuation with Psychedelic Cinema (druggy, youth-oriented films invariably made by middle-aged men), Beyond the Valley of the Dolls and its sister-in-sleaze, Myra Breckinridge (twin Fox releases opening within a week of one another) were last-ditch efforts to hitch a ride on the already steamrolling Youth Culture gravy train. Both films arrived at the tail-end of a veritable onslaught of look-alike outrageous psychedelic send-ups of the Flower Power generation. Oddities like Otto Preminger's Skidoo (1968), The Big Cube (1969), Head (1968), Angel, Angel Down We Go (1969), The Gay Deceivers (1969), and a recent personal favorite, An American Hippie in Israel (1970).

James Iglehart as Randy Black
Randy's body: A cage for an animal

Beyond the Valley of the Dolls—serving up old-fashioned bare bosoms counter to Myra Breckinridge's femdom anal rape—was the hands-down bigger hit of the two (it was also the better film); duplicating Valley of the Dolls' fate by being wildly popular with the public, yet widely panned by the critics, and regarded with disdain by the very studio that bankrolled it.

The success of BVD should have put Russ Meyer on the road to mainstream legitimacy, but the following year he tried his hand at his first straight dramatic film with the courtroom drama, The Seven Minutes (1971). The results proved that Meyer was something of a none-trick-pony, and that without his trademark bare breasts and ultra-violence, he was a mediocre filmmaker at best. The financial failure of The Seven Minutes (Meyer's only flop) soured Fox's relationship with the director and happily laid to rest all those film class debates regarding the so-called "intentional" ineptitude of his films ("He knows what he's doing, he's sending up the genre!") and his clumsy way with actors and dialogue.

Henry Rowland as Otto. The man with the benign, Germanic countenance

Signed to a 3-picture deal by Fox, Russ Meyer, in spite of the failure of The Seven Minutes, might have been allowed to see out his contract had it not been for the matter of his employers, Richard Zanuck & David Brown, being ousted not long after the release of BVD. Finding himself suddenly and once again a free agent, Meyer more or less returned to being “King of the Nudies,” independently (re)making his trademark live-action breast fetish cartoons with little variance until his death in 2004.

Valley Girls
Jacqueline Susann is credited with coming up with the title Beyond the Valley of the Dolls, for the two (rejected) screenplays she submitted to Fox as a bid for a legitimate sequel to her hit, Valley of the Dolls.
When a disgruntled Susann sold the rights to her next book, The Love Machine to another studio, Fox (forbidden to make a sequel without her permission) kept her title and made a satire instead. Lawsuits followed

I felt compelled to contextualize Beyond the Valley of the Dolls—a miraculous mess of a movie I’ve loved since the days it was primarily known as "20th Century Fox’s embarrassment"—because the revisionist narrative ascribing canny premeditation to everything risible and inept in BVD is just too pat. The whole "They knew what they were doing" scenario doesn't pay respect to the freakish, one-of-a-kind, lightning-in-a-bottle quality BVD possesses which makes watching it for the 50th time as much of a blast as the first. No one could have foreseen that a breast-fixated, Johnny one-note director; a newbie screenwriter; and a cast of Playboy pin-ups and hysterically disparate actors would produce a film so dementedly sublime.

The Carrie Nations
Beyond the Valley of the Dolls chronicles the exploits of an all-girl rock band coping with the toxic show business cocktail of quick success, easy sex, & plentiful drugs

The making of a completely satisfying, entertaining film is a major feat in itself, and Russ Meyer achieved this miracle twice (BVD and Faster Pussycat! Kill! Kill!), and in having the ratio of intentionally awful to inadvertently awful so well-balanced and impossible to discern, these films achieve a kind of ideal perfection. Beyond the Valley of the Dolls is my idea of perfect trash art.

WHAT I LOVE ABOUT THIS FILM
Being that I can't think of a single thing I DON'T love about this movie, here is my Top Ten List of favorite things in BVD:

1. Nobody blinks!

On the DVD commentary, we learn that Russ Meyer's rapid-fire editing style is at least in part the result of his determined resolve not to show his actors blinking (he believes it breaks audience concentration). Consequently, the actors all look to be in a constant state of astonishment.

2. Boobies, boobies, boobies!

Russ Meyer's concept of the feminine ideal is mired inextricably in the full-figured, breast-fixated 1950s. The lean and lanky hippie silhouette typified by Peggy Lipton on The Mod Squad is nowhere to be found in Meyer's Playboy Pictorial vision of an abundantly well-fed and curvaceous 1970.  "The-head-is-missing!" Dept: that's headless actress Joyce Rees embraced by the equally decapitated Michael Blodgett.

3. The fashions!

The 1970s Peacock Revolution in men's fashion made it not only possible but acceptable for young men in their 20s to look like Norman Bates' mother.

4. The hair!

I guess those ginormous breasts have to be offset by something, so towering manes of real and synthetic Bobbie Gentry-sized hairdos abound in Beyond the Valley of the Dolls.

5. The cartoonish camera angles and sound effects!

Whether it be the sound of a dive-bomber accompanying a suicidal leap, the 20th Century Fox theme played over a beheading, or "Stranger in Paradise" heard during a male-on-male groping session; the sound effects, music cues, and wacky camera angles in BVD confirms Russ Meyer's claim that his films are basically "Superbly made cartoons."

6. Inclusion!

Compared to what's going on in mainstream films today (I still can't get over that all-white Into the Woods), the high volume of black actors and PoC used in Beyond the Valley of the Dolls is positively radical. Not only are the two most genuinely beautiful actresses in the film African-Americans: the striking Lavelle Roby (above) and Marcia McBroom, but the depiction of the intimate relationship between Petronella and Emerson is actually very progressive for its time.

7. That unexpectedly sweet lesbian relationship!

Gavin & Myers give two of the better performances and display the most chemistry of any couple in the film. That their scenes have a touching sweetness thoroughly absent elsewhere in the film is, by all accounts, attributable to Meyer staying out of their way.

8. The movie franchise missed opportunity!

I can never look at Russ Meyer stalwart, Charles Napier (as Baxter Wolfe), without thinking he would have made a wonderful Clutch Cargo in a series of live-action features based on the 1959 cartoon TV series

9. The montages!

BVD is full of montages. Breakneck fast montages, slow-mo montages, and charmingly old-fashioned, up-the-ladder-of-success montages. This screencap from the Hollywood montage is of the very first place I lived when I moved to Los Angeles in 1978 (the brick building to the left is the Villa Elaine Apartments on Vine), and the Adm & Eve adult book store next door, the site of my very first LA job! (Stephen Sondheim collaborator George Furth came in once and I got his autograph. As he signed he said, "This is equal parts flattering and demoralizing!")

10. That leopard-print bikini!

I don't think I need to say anything more.


PERFORMANCES
By any rational assessment, the performances in Beyond the Valley of the Dolls are not much worse than those found in (limiting the degree of awful to the Jacqueline Susann family) in Valley of the Dolls, The Love Machine, or Once is Not Enough. The major difference being a matter of aptitude (can’t act vs. won’t act) and energy (there’s not a single lazy performance in BVD. Indeed, Meyer’s idea of pacing seems to be pitched somewhere at “fire drill”). And in that vein, Dolly Read, David Gurian, Phyllis Davis, and Duncan McLeod are all pitch-perfect.

"What I see is beyond your dreaming."
Faster Pussycat star, Haji, whispers mystically in Z-Man's ear

Spouting an endless stream of ersatz-Shakespearean double talk, John Lazar as Phil Spector-ish music tycoon Z-Man Barzell (who looks uncannily like the former husbands of both Judy Garland and Liza Minnelli) gives an unforgettable, appropriately bizarre, Frank N. Furter prototype performance. 

Edy Williams (acting with her teeth) makes Ann-Margret's thesping in Kitten With a Whip look nuanced. Although a campy, fun presence onscreen, Williams was apparently not very popular with many on the set, save for Russ Meyer, whom she later wed. And even he, according to Erica Gavin, "Couldn't stand her."

I harbored a crush on reptile-eyed Michael Blodgett for a long while, inducing me to subject myself to 1971s The Velvet Vampire because he has a few nude scenes in it.


THE STUFF OF FANTASY
As a fan of all manner of '60s pop music, I love the soundtrack to Beyond the Valley of the Dolls. As a fan of women’s prison films (Roger Corman's Swamp Women), girls reform school movies (Girls Town), and Andy Warhol’s BAD - a movie about an all-girl hit squad; there’s something irresistibly badass about the idea of an all-girl rock group.

"In the Long Run" & "Find It" are two songs on heavy rotation on my iPod

I was 12 years old when Beyond the Valley of the Dolls came out, and I remember at that time television programming was chock full of rock groups.  Real-life bands like The Beatles, The Jackson Five, and The Osmonds all had their own animated TV shows, and in addition, there was The Archies, The Groovie Goolies, and The Cattanooga Cats. Live-action had The Bugaloos, The Partridge Family, and reruns of The Monkees. The only women's rock group that I can recall was the fictional, animated, Josie and Pussycats.

The big singing voice we hear coming out of Dolly Read's mouth belongs to Lynn Carey (shown above, right, giving grief to Tuesday Weld about her lack of cashmere sweaters in Lord Love a Duck). Carey also co-wrote two of the songs with composer Stu Phillips.

THE STUFF OF DREAMS
No tribute to Beyond the Valley of the Dolls would be complete without a list of my favorite lines of dialogue:

"I’ve already seen a display of your discretion. It’s reminiscent of a meat ax!" 

"In a scene like this you get a contact high!"

"Who is it Emerson. The delivery...boy?"

"Have you ever been whipped by a willow until the blood came?"

 "You’re a groovy boy. I'd like to strap you on sometime."

"And there's someone else inside, but I - I don't know who it is...THE HEAD IS MISSING!"

"But you said you were going to study!"

"Yes, I vow it; Ere this night does wane, you will drink the black sperm of my vengeance!"

"The cat swore up and down it was Acapulco Gold, so if we’re lucky, maybe it’s at least pot!"

"And how's she getting home?"

"Roxanne, will you watch out for me?" (not funny, just the sweetest line in the movie)

"Don’t Bogart the joint!"

Clip from "Beyond the Valley of the Dolls"  1970

BONUS MATERIAL

Listen to it HERE

From Z-Man to King Herod
That's Marcia McBroom behind those Foster Grants in 1973's Jesus Christ Superstar 

In 1967 Michael Blodgett was the host of "Groovy" an LA-based
teen music show shot on location on Santa Monica beach

The fey art director Haji locks in a cage in Beyond the Valley of the Dolls is Sebastian Brook, who portrayed by the mysterious Argyron Stavropoulos in Rosemary's Baby.

Although never seen onscreen, Pam Grier was cast as an extra in BVD. Marcia McBroom says she and Grier were roommates at the time, and both auditioned for the role of Petronella Danforth

The extras on the BVD DVD features production stills showing Dolly Read in old-age makeup. They accompany youthful photos of her in a mod Union Jack outfit in a stylized church setting. A deleted musical or dream sequence, perhaps?  

Bad Idea Dept: Slated for 2016, Will Ferrell & Josh Gad are set to star as Russ Meyer and Roger Ebert in a film about the making of BVD titled: "Russ & Roger Go Beyond"

EricaGavin.com

Released with much fanfare, the X-rated Beyond the Valley of the Dolls opened in the first-run Pantages Theater on Hollywood Blvd.

THE AUTOGRAPH FILES

Russ Meyer (whose signature here pretty much reads as 'Russ Mey') was feted with a mini film festival in 1979 in one of the smaller theaters on Hollywood Blvd. Meyer was in attendance and they screened Beyond the Valley of the Dolls and Beneath the Valley of the Ultra Vixens. The audience was a curious mix of gay males and sweaty-looking mid-management types who proudly declared themselves "tit men" during the Q & A. I'm not sure there were any women there at all.

Copyright © Ken Anderson  2009 - 2015